APEC 1101H Chapter Notes - Chapter 4: Plus And Minus Signs, Demand Curve, Price Discrimination

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30 Sep 2018
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Direction of change v. magnitude of change. Law of demand- (direction) consimers buy more when prices decline. Elastic- modest price change causes substantial change in quantity. Inelastic- substantial price change causes only modest change in quantity. % change in qd of x due to 1% change in price of x. Mid-point method - use average of new and old values as reference point for computing % %change in price of x (change in qd x/ Orig qd of x) (change in price of x/ Orig price of x) change (change qd x/ Demand curves slope down, ed is always negative. Ignore minus sign in price elasticity coefficient and show absolute value. Demand is price elastic if a specific % change in price results in a larger % change in. Specific % change in price results in smaller % change in qd. Demand has unit elasticity if % change in price results in same % change in qd.

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