COMM 123 Chapter Notes - Chapter 0: Mantra, Bill Mckibben, Ipad
21 Mar 2018
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Searching for women in a new age of empire - the globetrotting sneaker. Post cold war (4 yrs) reebok decided its time to make its mark in russia. Russians had freedom to spend $ on u. s. cultural icons athletic footwear, prices above and beyond daily subsistence. Almost 60% of russia single parents living in poverty. Moscow and kiev - shoe promoters begun targeting children - persuading them to pressure their parents into buying western style sneakers. No matter where there bought and should potency of advertising imagery mea it easy to ignore the fact that everyone"s shoes are stitched by asian women. Tricked into thinking being allowed to sew sneakers is a sign of their country"s progress. Just like a woman"s chance to spend 2 mos. salary n a pair of shoes for her child symbolizes the new russia. Expansion of global economy -- sneaker execs looking to pay women workers less and less.
