COM 221 Chapter 3: COM 221 CH3

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Chapter 3 perception of the self and others in i. c. Feelings and thoughts about your strengths, weaknesses, ability, limitations, aspirations, worldviews. Measure of how valuable you think you are. Cognitive self esteem: thinking about your strengths, weaknesses, who you are vs who you"d like to be. Affective self esteem: feelings about yourself in light of your analysis of your strengths and weaknesses. Behavioral self esteem: verbal and nonverbal behaviors such as your disclosures, assertiveness, conflict strategies, gestures. Selective attention: process of reacting to certain stimuli selectively when several occur simultaneously. Ex. you hear your name through your daydreaming. Selective exposure: individuals" tendency to favor information which reinforces their pre-existing views while avoiding contradictory information. Proximity: people close together seem to belong together. Similarity: people who are similar seem to belong together. Contrast: people who differ do not seem to belong together. Viewed as general ideas about people, yourself, or social roles.

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