COM 415 Chapter Notes - Chapter 2: Rhetoric
Document Summary
Foss - chapter 2 - doing rhetorical criticism. Step 1: select artifact / data for study: Contains type of data that are the focus of the units of analysis of the method. Units of analysis: strategies, types of evidence, values, fantasy themes, metaphors . Code or analyze your arti- fact using the procedures of the method. The research question is what you want to find out about rhetoric by studying an artifact. Research questions tend to be about 4 basic components . Deal with the relationship between rhetors and their rhetoric. What is the meaning of the term compassion in the homilies of religious leaders? . Concerned with the relationship between an artifact and an audience. Ask questions about how an artifact functions to facilitate the values or beliefs in an audience. What is the ideal audience constructed by reality tv? . Concerned with relationship between artifact and situation.
