COMM 206 Chapter Notes - Chapter No Logo Ch 4: Political Correctness, Deferiprone, Thalassemia
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The branding of learning: ads in schools & universities. Education = increasingly tech-based: marketing reasoning: corporate access to schools = access to modern tech. Budget cuts coincide w/new technological advances schools need to provide expensive tech a(cid:374)d resour(cid:272)es (cid:449)hile the(cid:455)"re re(cid:272)ei(cid:448)i(cid:374)g less a(cid:374)d less fu(cid:374)di(cid:374)g: schools turn to private sector for corporate sponsorships. Channel one invade classrooms w/2 minutes of viewing mandatory tv ads in exchange for. A/v equipme(cid:374)t a(cid:374)d (cid:862)free(cid:863) (cid:272)o(cid:373)puters: channel one charges advertisers extra money for this direct link to school-age kids. Textbooks: cover concepts company puts ads on textbook covers. Anastasia-the(cid:373)ed ite(cid:373)s like (cid:862)rasputi(cid:374) ri(cid:271)-b-cue(cid:863: dis(cid:374)e(cid:455) & kellogg"s (cid:449)ork through (cid:272)hool marketi(cid:374)g, a (cid:862)s(cid:272)hool-lu(cid:374)(cid:272)h ad age(cid:374)(cid:272)(cid:455)(cid:863) (cid:894)90(cid:895) Fast-food chains in 13% of us schools: leaves out low-i(cid:374)(cid:272)o(cid:373)e kids (cid:271)(cid:272) fast food (cid:272)hai(cid:374)s do(cid:374)"t a(cid:272)(cid:272)ept federal lu(cid:374)(cid:272)h (cid:448)ou(cid:272)hers. Universities: ads everywhere (bike racks, benches, hallways, bathrooms, libraries: fast-food chains in on-campus food courts. College athletics nike sponsors over 200 campus athletic departments in us.
