MIS 301 Chapter Notes - Chapter 2: Brand Awareness, Opentable, Lyft

• School: UT-Austin
• Department: Management Information Systems
• Course: MIS 301
• Professor: Joshua Rock

Document Summary

Strategy and technology: concepts and frameworks for understanding what separates winners from. Financial performance that consistently outperforms their industry peers. Operational effectiveness: performing the same tasks better than rivals perform them. Fast follower problem: when savvy rivals watch a pioneer"s efforts, learn from their successes and missteps, then enter the market quickly with a comparable or superior product at a lower cost. Tech makes it easier for ideas to be replicated / stolen. Strategic positioning: performing different tasks than rivals, or the same tasks in a different way. While technology can be copied, technology can also play a critical role in creating and strengthening strategic differences advantages that rivals will struggle to match. Case study: freshdirect disrupting grocery shopping in ny, etc. For determining whether an idea/firm has sustainable competitive advantage: use approach. Technology can be easy to copy, and technology alone rarely offers sustainable advantage.