MKT 337 Chapter Notes - Chapter 6: Retina Display, Macbook Pro, Asus
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An individual"s (cid:271)uying de(cid:272)isions are further influen(cid:272)ed (cid:271)y psy(cid:272)hologi(cid:272)al fa(cid:272)tors: per(cid:272)eption, motivation, and learning. These factors are tools consumers use to recognize their feelings, gather and analyze information, formulate thoughts and opinions, and take action. After the purchase, if the student gets new information about an alternative brand, such as an. Marketers must recognize the importance of cues, or sig(cid:374)als, i(cid:374) (cid:272)o(cid:374)su(cid:373)ers" per(cid:272)eptio(cid:374) of products. consumers will pay more for candy in expensive-looking foil packages. But shiny labels on wine bottles signify less expensive wines; dull labels indicate more expensive wines: marketers also often use price as a signal to consumers that the product is of higher quality than competing products. Consumers also associate quality and reliability with certain brand names: marketing managers are interested in the threshold level of perception: the minimum difference in a stimulus that the consumer will notice, (cid:862)just-noti(cid:272)ea(cid:271)le differen(cid:272)e(cid:863, ex. How much would apple have to drop the price of its 15-inch macbook pro with.
