CCI 150 Chapter 5: Ch 5

• School: UTK
• Department: Communication and Information
• Course: CCI 150
• Professor: Lisa Gary

Document Summary

Advertising- any paid form of non personal communication about an organization, product, service, or an idea by an identi ed sponsor. Industrialization- movement from work done by hand using muscle or water power in small shops to mass production of goods in factories that used energy sources such as steam power or electricity. Michael schudson- said people believe they can satisfy their social needs by buying and using mass produced goods. Economy of abundance- there are as many or more goods available as there are people who want to buy them. Brand name- word or phrase attached to prepackaged consumer goods so that they can be better promised to the general public: driving force behind the growth of advertising. Local advertising- attempts to induce people to go to a local store or business to buy a product or service. Direct action message- designed to get consumers to purchase a product or engage in a behavior.