MDST 2000 Chapter Notes - Chapter 1-4,7: Press Pool, Complete Control, Interpersonal Communication
1 Jun 2016
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Document Summary
Transmission model- communication as the movement of info from a sender through a medium to a receiver. Highlights importance of accuracy and distortion; the medium can have a distorting effect, changing info from sender to receiver. Cultural/ritual model- communication as the construction of a shared culture space or map of meaning w/in which people exist. Highlights how diff groups share, or do not share, in the mediated assumptions of a common culture. Interpersonal communication- communication from one person to another. The communication media are the different technological processes that facilitate communication between the sender of a message and the receiver of the message. Media creates a product that readers interpret in different ways. The meaning of media messages are constructed by those observing them, which makes the audience an important part of the media process. One of the biggest changes in audiences are that they are also users of media which blurs the line b/w media producer and consumer.
