PSYC 427 Chapter Notes - Chapter 3: Saccade, Stroop Effect, Visual Search

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Strains the limits of attention as well as limits of their working memory and long-term memory. One will perform better/faster if you work on one task at a time. Attention: a concentration of mental activity that allows you to take in a limited portion of vast stream of information available from both your sensory world and your memory. Divided-attention task: paying attention to two or more simultaneous messages, responding appropriately to each message; speed and accuracy suffer when attempting to equally divide attention. Multitask: attempting to accomplish two or more tasks at the same time. Selective-attention task requires people to pay attention to certain kinds of information while ignoring other ongoing information. Participants asked to shadow the message in one ear (listen to the message and repeat it after. Cocktail party effect: noticing if your name is mentioned in a nearby conversation despite paying close attention to another conversation.

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