SOCY 306 Chapter : 306 - Domestic Spaces.docx
Document Summary
The home and the household as a cite of consumption. Habits and routines get developed in the home and tie you in as consumers. Focus should be on things that taken for granted, what we unthinkly do such as rituals and practise in the home. Consuming technology in the home, homes are now made of technology. Comfort, cleanliness and convince are dominant values that script home life. If you only focus on the visible and fashionable then you miss out on everyday life. Not everyone thinks about fashion and distinction everyday. We are more likely to reproduce habits and routines that we are accustomed to. Our expectation of indoor environment should be like have changed. Eg air conditioning and heating as the normal standard of living. A set of changes and expectations that become taken for granted as normal. Based on dominant cultural values - comfort cleanliness and convience changes how we consume domestically.