ECON 200 Chapter Notes - Chapter 16: Monopolistic Competition, Imperfect Competition, Demand Curve

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Oligopoly: a market structure in which only a few sellers offer similar or identical products. Measure by concentration ratio: % of total output in the market supplied by the 4 largest firms. High concentration: cereal, aircraft, laundry equipment, and cigarettes. Monopolistic competition: many firms sell products that are similar but not identical. Each firm has a monopoly on the product it makes but many other firms make similar products that compete for the same customers. Different from perf competition because the products are slightly different. Like monopoly; has downward shaped demand curve and maximizes profit when mr = mc, then use demand curve to show the price to sell at. If demand curve is below atc = loss and vice versa. When the demand curve and the atc are tangent. Price > mc: mr = mc, and demand curve makes mr < price. Price = atc: free entry and exit drive economic profit to zero.

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