ISYS111 Lecture Notes - Lecture 6: List Of Social Networking Websites, Enterprise Social Networking, Social Computing
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ISYS111 – Fundamentals of Business Information Systems
Week 6 Workshop
Essential Question:
• How is social computing empowering individuals?
What is Social Computing?
• Type of IT that combines social behaviour and information systems
• Social computing concentrates on improving collaboration and interaction among
people through user-generated content
• Not anonymous
• Linked to particular individuals who are in tern linked to their networks
• Users produce, control, use and manage content
• Employees and customers are empowered by their ability to use social computing to
organise themselves
• Social computing can influence those in power to listen to concerns of ordinary
people
What’s the differene etween We . and We .?
• Web 1.0 – First generation of the Web (1990):
- Ability to create websites
- Commercialisation of the Web
- Minimal user interaction with Web 1.0 sites
- Passive reception of information
• Web 2.0:
- A loose collection of information technologies, applications and the websites
that use them
- Provides an enriched experience
- A new digital ecosystem that promotes creativity, connectivity, collaboration,
convergence and community
- For example:
▪ Facebook
▪ RSS
▪ Blogs
▪ Wiki
▪ Social networking websites
▪ Enterprise social networks
▪ Mashup
Social computing in business:
• Social commerce:
- The delivery of electronic commerce activities and transactions through
social computing
- Supports social interactions and user contributions
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Document Summary
What"s the differen(cid:272)e (cid:271)etween we(cid:271) (cid:1005). (cid:1004) and we(cid:271) (cid:1006). (cid:1004): web 1. 0 first generation of the web (1990): Minimal user interaction with web 1. 0 sites. Passive reception of information: web 2. 0: A loose collection of information technologies, applications and the websites that use them. A new digital ecosystem that promotes creativity, connectivity, collaboration, convergence and community. For example: facebook, rss, blogs, wiki, social networking websites, enterprise social networks, mashup. The delivery of electronic commerce activities and transactions through social computing. Social shopping: a type of e-commerce using social networking tools to enhance the shopping experience, for example: Influence consumers by peer pressure, friend recommendations, likes etc: social apps. Branded online applications that support social interactions and user contributions: viral marketing (word of mouth, market research. The open nature of social networking allows merchants to understand, identify, and target potential consumers at zero or low cost. Recruiters scan online social networks to find information about potential employees.