ISYS111 Lecture Notes - Lecture 11: Social Computing, Web 2.0, Digital Ecosystem
Social computing:
• Human behaviour influenced by the members of their community
• Strong influence by social context
• Type of IT that combines social behaviour and IS to create digital social
context that has value
• Social computing concentrates on improving collaboration and interaction
among people through user-generated content
• Social information is not anonymous
• Linked to particular individuals who are linked to networks
• Users, rather than organisations, produce, control, use and manage content
via interactive communication and collaboration
• Empowers employees and customers to organise themselves
• Influences those in power to listen to the issues and concerns of ordinary
people
Forces behind social computing:
Types of technology or applications that help social computing:
Difference between Web 1.0 and Web 2.0:
• Web 1.0 (first generation of the web 1990):
o Ability to create websites
o Commercialisation of the web
o Minimal user interaction with Web 1.0 sites
o Passive reception of information
• Web 2.0
o A loose collection of IT, applications and the websites that use them
o Provides enriched user experience
o Digital ecosystem that promotes creativity, connectivity, collaboration,
convergence and community
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