PSYC1000 Lecture Notes - Lecture 9: Attribution Bias, Fundamental Attribution Error, Social Rejection
26 Jun 2018
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Social Psychology:
Social psychology is the study of thoughts, feelings and behaviours of individuals in social situations.
Chapter 18: 736-751 and 760-774.
Attitudes:
An attitude is an association between an act or object and an evaluation. The tendency to evaluate a
person, concept or group positively or negatively.
Three components of an attitude:
- Cognitive component or belief: alcohol contributes to social problems such as child abuse
oCognitive complexity: intricacy of thoughts about different attitude objects
- Emotional or evaluative component: alcohol is bad
- Behavioural disposition: alcohol should be avoided
Attitude strength: the durability (resistant to change and persists over time) and impact (affects
behaviour and influences the way the person thinks and feels) of an attitude
Attitude importance: the personal relevance of an attitude and the psychological significance of that
attitude for an individual. The more important, the greater the strength.
Attitude accessibility: the ease with which the attitude comes to mind
Implicit attitudes: associations between attitude objects and feelings about them that regulate
thought and behaviour unconsciously and automatically
Attitude ambivalence: the extent to which a given attitude object is associated with conflicting
evaluative responses
Attitudinal coherence: the extent to which an attitude is internally consistent (cognitive and
emotional components)
Attitude inoculation: building the receiver’s resistance to a persuasive appeal by presenting weak
argument for it or forewarning against it
Persuasion:
The deliberate effort to change an attitude.
Components of persuasion:
- Source: credibility attractiveness, likeability, powerful and similar to the recipient of the
message
- Message: the type of appeal (presenting one side of the argument or both) and the way it’s
delivered ie. Fear appeals
- Channel: words, images, verbally, non-verbally, telephone, television
- Context: soft music, competing messages
- Receiver: qualities of the person the communicator is trying to persuade
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Document Summary
Social psychology is the study of thoughts, feelings and behaviours of individuals in social situations. An attitude is an association between an act or object and an evaluation. The tendency to evaluate a person, concept or group positively or negatively. Cognitive component or belief: alcohol contributes to social problems such as child abuse: cognitive complexity: intricacy of thoughts about different attitude objects. Attitude strength: the durability (resistant to change and persists over time) and impact (affects behaviour and influences the way the person thinks and feels) of an attitude. Attitude importance: the personal relevance of an attitude and the psychological significance of that attitude for an individual. Attitude accessibility: the ease with which the attitude comes to mind. Implicit attitudes: associations between attitude objects and feelings about them that regulate thought and behaviour unconsciously and automatically. Attitude ambivalence: the extent to which a given attitude object is associated with conflicting evaluative responses.
