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Class Notes for BU2108
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BU2108 Lecture 9: Lecture 9 Pricing of service products
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BU2108 Lecture 2: Lecture 2 - People Processes and Physical
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BU2108 Lecture 10: Lecture 10
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BU2108 Lecture 4: Lecture 4 - 7 Marketing P's
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102
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BU2108 Lecture 5: Lecture 5 - Target Marketing, Positioning and Building Customer Relationships
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BU2108 Lecture 8: Lecture 8 - Creating and Managing Products
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BU2108 Lecture 3: Lecture 3 - Analysing the market performance
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BU2108 Lecture Notes - Lecture 6: Sustainable Consumption, Customer Relationship Management, Marketing Mix
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BU2108 Lecture Notes - Lecture 7: Market Power
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108
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BU2108 Lecture Notes - Lecture 1: Consumer Futures, Marketing Mix, Triple Bottom Line
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