ECON111 Lecture 4: Microeconomics111 - Elasticity

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30 May 2018
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Week 4 Elasticity
The Price Elasticity of Demand
- A measure of the extent to which the quantity demanded of a good changes
when the price of the good changes.
- To determine the price elasticity of demand, we compare the percentage
change in the quantity demanded with the percentage change in price
- The price elasticity of demand equals percentage change in quantity divided
by percentage change in price
- The bigger the change the bigger the answer of elasticity
- A units free measure
Influences
- Availability of substitutes
- Proportion of income spend
Percentage Change in Price
(
 ) 
Percentage Change Midpoint Method
  
    
Percentage Change in Quantity Demanded
  
    
Point Formula
- When the price rises, the quantity demanded decreases along the demand
curve
- When the price falls the quantity demanded increases along the demand
curve
- Price and quantity change in opposite directions
- To compare the percentage change in the price and the percentage change in
the quantity demanded we ignore the minus sign and use the absolute values
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Elasticity
Elastic Demand - if the percentage change in the quantity demanded exceeds the
percentage change in the price
Unit Elastic Demand - if the percentage change in the quantity demanded equals the
percentage change in price
Inelastic Demand - if the percentage change in the quantity demanded less than the
percentage change in price (less than 1)
Perfectly Elastic Demand - if the quantity demanded changes by a very large
percentage in response to an almost zero percentage change in price
Perfectly Inelastic Demand - if the quantity demanded remains constant as the price
changes (less than 1)
Luxury vs Necessity
- A necessity has poor substitutes, so the demand for a necessity is inelastic.
E.g. food
- A luxury has many substitutes, so the demand for a luxury is elastic. E.g.
vacations
Narrowness vs Broadness
- The demand for a narrowly defined good is elastic
- The demand for a broadly defined good is inelastic
Time Elapsed Price Change
- The longer the time elapsed since the price change, the more elastic is the
demand for the good
Price Elasticity


Elasticity along the Demand Curve
- Unit elastic at the midpoint of the curve
- Elastic above the midpoint
- Inelastic below the midpoint
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