MGMT20001 Lecture 8: MGMT20001 Notes - Lecture 8
L8:OrganisationalCommunication
TheTransmissionModelofCommunication
Who(communicator)>ENCODING>sayswhat(message)>how(channel)>towhom
(receiver)>DECODING>why(effect)
Distortionincommunication
Messagesareencodedbythesenderbeforetheyaresent
Messagesaredecodedbythereceiverbeforetheyarereceived
Encodinganddecodingprocessisshapedby:
Environment,background,experiences
Values,attitudes,personality
Relationshipsbetweensender/receiver
Nonverbalcommunication
Perceptuallimitations
Selectiveperception:weonlyhearsomeoftheinformationwereceive
Selectiveretention:weonlyremembersomeoftheinformationwehear
Theroleoffeedback
Helpsusunderstandhowourmessagesarereceived
Feedbackhelpsusmodifyourcommunicationsandbehaviour
BUTfeedbackisalsocommunicationandsubjecttodistortion
OrganisationalCommunication:anopensystem
Communicationisdifficult/complex
Input>throughput>output
Organisations:opensystems
Communicationinput:informationcomefrominsideandoutsidetheorganisation
Communicationthroughput:theinformationis‘translated’anddistributedtoparticularpartsof
theorganisation
Communicationoutput:messagesarealsosentbackintotheenvironment
FunctionalPerspective
Suggestsarationalknockoneffectincommunication
Organisationsarerationalinformationprocessingsystems
Distortioncanbeidentifiedandeliminatedbycorrectlyidentifying:
1. Thefunctionofthemessage
2. Whatnetworktouse
3. Whatchanneltouse
4. Whatdirectiontosendthemessage
5. Howmuchandhowoftentosendthemessage
Followthesesteps:
1. Functionaldesign
a. Organising:gettingpeopletodothingsandestablishingrules,regulations,etc.
b. Relationships:establishingrelationshipsbetweenpeople
c. Change:learning,problemsolvingandadaptation
2. Networks
a. Formal,informal,technological
b. Managersneedtoaccuratelyidentifythenetworkstheyaretargeting
c. Networksarealwaysleaky
d. Grapevineisanimportantnetwork
3. Channel
a.
4. Direction
a. Horizontal,upward,downward,external
5. Frequencyandload
a. Toomuchortoolittleinformation
Ineffectivecommunication:
Wrongfunctionaldesign
Wrongnetwork
Wrongchannel
Document Summary
Follow these steps: functional design, organising: getting people to do things and establishing rules, regulations, etc, relationships: establishing relationships between people, change: learning, problem solving and adaptation, networks, formal, informal, technological, managers need to accurately identify the networks they are targeting, networks are always leaky, grapevine is an important network, channel a, direction, horizontal, upward, downward, external, frequency and load, too much or too little information. Types of metaphors: the machine metaphor, fix and maintain, change agent = mechanic, find experts to fix the problem maybe change the organisation or retrain the operators, the developmental metaphor, build and develop, change agent = coach, build on foundations develop people, the transitional metaphor, move and relocate, change agent = explorer, guide, need to move on take a journey, leave old ways behind, find someone to take us there, the transformational metaphor, liberate and recreate, change agent = visionary, creator, rethink the business reinvent ourselves find someone to create a new vision.