MKTG10001 Lecture Notes - Lecture 12: Ovarian Cancer
4 Aug 2018
School
Department
Course
Professor
Document Summary
Debate the strength of friedman"s statement, providing arguments for and against firms becoming more socially responsible. Sustainability point business become more sustainable in order to help environment, and also because they have to but also to maximize profits by attracting the socially conscious consumer . Coca-cola example where they make their bottles out of recyclable material. Business also attempt to create value for their customers by maximizing the efficiency. Definition of csr: being responsible for a wider set of stakeholders. Then state who these stakeholders are and what they"re looking for. Business partners : sustained relationships, payments of bills, tech transfer, reputation protection. Government and regu bodies : law abidance, tax contribution, local economic impact. Local community : charity, community investment, sponsorship. Natural enviro : sustainable materials, water/ air emissions, energy efficiency, waste management. Not that many consumers are willing to buy the ethically product.
