SCRN20011 Lecture Notes - Lecture 7: Transmedia Storytelling, Prosumer
8 Jun 2018
School
Department
Course
Professor
Lecture 7: transmedia and fandoms
Jenkins
• Story unfolding across multiple media platforms, each making valuable contribution to the overall
story
• Offers backstory, map the world, offer same story but from another's perspective, deepen
audience engagement
Transmedia
• Flourish in conglomerate era bc can target multiple audiences
• Adaptations that stay faithful to source or expand on the story
• Expansion of movies into different media forms
• X-media adaptations
• Transmedia storytelling: expansion of story in different source
• World building -> worlds that can sustain different characters and their stories across multiple
mediums
Consumer to prosumer
• Prosumer: producer-consumer
• Rethinking spectatorship -> fandoms poaching other's texts and worlds
• Audiences not simply passive consumers
• Fans constantly filling in the gaps
• People react to texts differently -> produce different fan content but all ok in the world
Fandoms
• Sense of community
Fidelity debate
• What do you do w storyworlds that last for decades and become a little out of date
• Yes it has hyperdiegesis but also threatens to burst that logic -> pushes the internal logic
• Rely upon fan knowledge but also upsetting fans
• Have different opinions about what is important in the world
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