AMB319 Lecture Notes - Lecture 5: Conversion Funnel, Organic Search, Click-Through Rate
9 Aug 2018
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Facebook and google have the greatest % active reach and number of sessions per person: youtube has significant active reach (%) with less sessions per person, awareness - create interest and/or brand awareness with target audience, communicate your. Usp: consideration - be present when potential consumers search for your product or service, purchase - drive engagement, deliver a strong call to action, advocacy - retain customers, leverage for referrals. Common metric for rich media and interactive video formats, helps quantify audience"s interest in the ad and content. Sponsorship (package cost) - often used in share-of-voice agreements with a program producer or property sponsorship. Search engine marketing (sem) - aims to increase exposure through the means of paid and. Organic search results, generating a call-to-action for interested audiences. Paid search are results at the top of the search engine results (ppc ads). Organic search refers to seo which seeks to enhance on-site and off-site elements to achieve better ranking.
