MKT 300 Lecture Notes - Lecture 11: Search Engine Optimization, Pay Per Click, Organic Search
30 Sep 2017
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Media spending: newspaper declining, radio (one-way only listen), tv reaches all customers but is not targeted marketing, social media marketing increases. Use of netflix and streaming decreases the amount of ads. Older generation still watches tv (ads tailored towards older demographics) Ad agency measured on how many customers they reach through ad did they reach target customers, how much time they spend time on a website, (theres no perfect romi -estimates) Marketers have little control over customer purchases. Google funnel: shows how much people enter and exit, how long they spend, purchases. Paid search results- has an ad on the top or sides based on how much company pays (1st result on webpage is the one that paid the most) Organic search result search engine optimizer > company"s don"t pay for it. Display ads/ banner ads: graphical ads appearing next to content on web pages.
