BSB119 Lecture Notes - Lecture 4: Masculinity, Geert Hofstede, Individualism

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24 Aug 2018
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Culture is the total way of life in a society" (fletcher, 1979) Culture is the collective programming of the mind which distinguishes the members of one human group from another" (hofstede, 1980) Can be subjective (based on personal opinions and feelings) Culture refers to the sum total of accumulated learned values, attitudes, norms and beliefs that comprise the collective or shared meanings of a community in its material and non-material ways of life. Are abstract ideas about what a group believes to be good, right and desirable. Provide context within which a society"s norms are established and justified. Are social rules and guidelines that prescribe appropriate behaviour in particular situations. Can be subdivided into the routine conventions of everyday life and other norms seen as central to the functioning of a society and to its social life. Elements of culture: material culture a. technology, material goods, logistics, social structure a.

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