INFS1602 Lecture Notes - Lecture 8: Nosql, Application Software, Database

• School: UNSW, UNSW Sydney
• Department: Information Systems
• Course: INFS1602
• Professor: Chona Ryan

Document Summary

Chapter 8: social me dia information syst ems. Smis components: hardware = process through desktops, laptops, mobile devices. Procedures: informal, evolving and socially orientated, easy to learn and use; privacy risks. For orga(cid:374)isatio(cid:374)s, procedures are (cid:373)ore for(cid:373)alized a(cid:374)d alig(cid:374)ed with the orga(cid:374)izatio(cid:374)"s strategy. People: users can do what they want to do. Organisations must be trained on both smis user procedures and the orga(cid:374)izatio(cid:374)"s social (cid:374)etworki(cid:374)g policy. Strategy determines value chains, which determine business processes. Social media and the sales and marketing activity. Social crm = a dynamic, social media-based process: both parties create and process content. Employees create wikis, blogs, discussion lists, frequently asked questions, sites for user reviews and other dynamic content. Customers search this content, contribute reviews, ask more questions, create user groups. Customer crafts his relationship with the company: organisations are happy to have loyal customers to write reviews. Product users are amazingly willing to help one another solve problems.