BUS-K 201 Lecture Notes - Lecture 8: Pinterest, Human Resources, Freemium
Document Summary
Use of it to support the sharing of content amongst networks of users. E(cid:374)a(cid:271)les people (cid:449)ho share (cid:272)o(cid:373)(cid:373)o(cid:374) i(cid:374)terests to de(cid:448)elop (cid:862)communities of pra(cid:272)ti(cid:272)e(cid:863) An is that supports the sharing of content among network users. Social media providers: facebook, twitter, pinterest . Communities: groups of users with common interest. Direct labor costs for employees who contribute to and manage social networks. Each customer crafts a relationship: wikis, (cid:271)logs, dis(cid:272)ussio(cid:374) lists, faq, re(cid:448)ie(cid:449)s, t(cid:449)eets , a (cid:862)lo(cid:449) (cid:448)alue(cid:863) (cid:272)usto(cid:373)er (cid:272)a(cid:374) ha(cid:448)e a (cid:373)ajor influence. Finding prospective employees, recruiting and evaluating candidates. Place for employees to post their expertise. Risks: forming erroneous conclusions about employees. Social capital: social relations with expectations of marketplace returns. Hyper-social organization: use social media to transform interactions with customers employees, and partners into mutually satisfying relationships. Use increase value: the more people use a site, the more value it has. Freemium: offers users a basic service for free then charges a premium for upgrades/advanced features.
