MDIA2006 Lecture Notes - Lecture 4: Customer Engagement, Swot Analysis, University Of New South Wales
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+ do subheadings these are the environmental components that are relevant to the client : can have an appendix with graphs. Part 2: think about the differences between methods and methodology. + you need to defend your methodology and its advantages (eg, triangulation) + what is to be gained from the methods. Last section: offering one concept of the remedial framework, offering a hypothesis, offer a reference (have you started to think about the second assessment?) Conceptual core: refer to the research insights (they may come from the primary research, based on these research, this strategy would be a good one. The heart of the strategy addresses the how. There might be a 3rd element you want to bring in: strategy and aim. Focus on concepts and the way you bring them together and defend them / insights: concepts. The more concepts you have, the less control you have. Great strategy simplifies ( more than 3 gets awkward)
