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Class Notes for MARK270
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MARK270 Lecture Notes - Lecture 11: Hotels.Com, Dynamic Pricing, Congestion Pricing
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MARK270 Lecture Notes - Lecture 10: Capacity Utilization, Overselling, Shortage
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MARK270 Lecture 9: Customers roles in service delivery
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MARK270 Lecture Notes - Lecture 8: Services Marketing, Appropriate Technology
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157
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MARK270 Lecture Notes - Lecture 7: Organism, Wayfinding, Differentiator
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MARK270 Lecture Notes - Lecture 6: Service Design
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MARK270 Lecture Notes - Lecture 5: Conditionality, Service Recovery, Customer Satisfaction
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MARK270 Lecture Notes - Lecture 4: Employee Retention, Human Resource Management, Switching Barriers
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MARK270 Lecture Notes - Lecture 3: Servqual, Mystery Shopping, Official Statistics
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MARK270 Lecture Notes - Lecture 2: Self-Service, Customer Satisfaction, Valarie Zeithaml
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MARK270 Lecture Notes - Lecture 1: Services Marketing
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