MECO3602 Lecture Notes - Lecture 4: Active Listening, Erving Goffman, Social Capital

• School: University of Sydney
• Department: Media and Communications
• Course: MECO3602
• Professor: Jonathan Hutchinson

Document Summary

Online communities (cid:498)personal relationship in cyberspace(cid:499) (cid:523)rheingold, 1994(cid:524: sophisticated networks modelled on offline communities, computer supported social networks (wellman, 1998, personal community networks (wellman & hogan, 2005) - fragmented social community networks which only has household as center. Smaller cluster of individuals: networked individualism (wellman, 2013, benefits, commonality, reciprocity. Ad hoc publics (hashtag publics: specific to social media, event based congregation, predominantly hashtag based, hashtag public essentially associated with politics, commonality - having that shared experience but then being dispersed once it ends. Issue publics: when issue emerges e. g. #metoo - collective action moments that come are in online community formations. New media ecologies: celebrity in 2018 towards microcelebrity, brand me, high social capital, how i perform in spaces. Influencers: audiences, services, brands (cid:498)people powered publishing(cid:499) Future of media industries: use influencers in media project feature, model of contemporary media industries entirely depends upon its social/cultural environment.