24202 Lecture Notes - Lecture 11: Materialism, Dogma, Frugality
Document Summary
Consumer"s culture 2: values and the value system. Values = enduring belief that a behaviour is good or bad. Standards that guide behaviour across situations and overtime. Value system = total set of values and their relative importance to us. Values may conflict (e. g. convenience vs. concern for environment) Global values = broadest level (core-most enduring e. g. happiness) Domain-specific = relevant to particular area (e. g. healthy) *achievement of domain-specific may be instrumental to achievement of global value (e. g. self respect) Terminal value = highly desired end state (target/goal) Instrumental value = those needed to achieve end states (cheerfulness) Work and play consumers value work for its instrumental function in. Hedonism principle of pleasure seeking (often contradicts health) Authenticity prefer local, domestic products over mass production achieving a comfortable and secure lifestyle. Family & children: values that characterise western cultures, main factors that influence values. Societies are constantly evolving and value systems are changing.
