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Class Notes for 24210
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24210 Lecture Notes - Lecture 11: Electronic Data Interchange, Online Advertising, Web 2.0
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24210 Lecture Notes - Lecture 10: Customer Service, Marketing Mix, Intangibility
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24210 Lecture Notes - Lecture 9: Radio-Frequency Identification, Australia Post, Cross-Docking
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24210 Lecture Notes - Lecture 8: Sales Promotion, Marketing Mix, Master Sergeant
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24210 Lecture Notes - Lecture 7: Aldi, Retail, Variable Cost
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24210 Lecture Notes - Lecture 6: Fast-Moving Consumer Goods, Australia Day, Brand Equity
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27
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24210 Lecture Notes - Lecture 5: Market Segmentation, Mass Marketing, Marketing Mix
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24210 Lecture Notes - Lecture 4: Officemax, Costco, Market Power
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24210 Lecture Notes - Lecture 3: Consumer Behaviour, Reference Group, Opinion Leadership
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24210 Lecture Notes - Lecture 2: Data Mining
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24210 Lecture Notes - Lecture 1: Corporate Social Responsibility, Marketing Mix, Swot Analysis
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