16643 Lecture 7: Lecture 07
Document Summary
Presenting research findings: significant component of the research function is communicating findings to an audience, main form of communication is through the written report. Industry research reports: two main types each with its own conventions and requirements, reports presenting industry research. Agency research department publications: reports for academic research. Industry research reports: trade/industry journal articles including journals by industry-based groups. Articles on a range of subjects of general interest to members. Generally, less than 1,000 words in length. Often contain direct reference to industry participants / experts" including direct quotes. Often use of photographs which break-up the text. General in nature (e. g. a shopping centre when retail trends are being discussed) Often photographs of the authors / respondents. Whitepaper" discussion/analysis of an issue (e. g. new legislation, recent events: all large agencies produce regular research publications on a variety of subjects. A balancing act between saying enough to retain relevance without giving too much.
