200086 Lecture Notes - Lecture 30: Targeted Advertising

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Document Summary

As a business owner, you have to know how advertising impacts your company"s bottom line, but also how advertising can help you increase brand awareness and drive audience engagement. In other words, you have many objectives when advertising your products and services. These objectives vary based on the type of business you run, available distribution channels and your overall marketing strategy. The key with all advertising is attracting the right buyers or at the very least engaging prospective buyers to take a closer look. Of all the goals of advertising, there are three main advertising objectives that can help drive every business to greater success. Advertising is an effective means of introducing a new product or service to your targeted audience. This is true whether you are introducing a new product based on an existing product or you are introducing a new product not associated with a core product you already offer.

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