MGMT1135 Lecture Notes - Lecture 15: Convergent Thinking, Trait Theory
Document Summary
Definition: creativity, the production of high quality, original, and elegant solutions to problems is something more than idea creation. Yet, we need to come up with a specific one so we can use that one in this classroom when we talk about creativity. In plain words, creativity is the production of it is something more than idea creation and it is certainly both a process and outcome. It has a total number of 5 implications, the first four are very much related to each other. Involves continuously finding and solving problems and offering new solutions. Is a iterative process (involves reflection and action, seeking, feedback, experimenting, etc. ) Involves a bisociative process (a combination of divergent & convergent thinking: difference process models, amabile"s (1988) componential model of creativity, they include. Identification of a problem or opportunity: gathering information, generating ideas, evaluation of these ideas, task presentation, preparation, outcome assessment. Idea validation: when we define creativity as a process.
