PY1103 Lecture Notes - Lecture 4: How To Lie With Statistics, Social Desirability Bias, Leading Question

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HOW TO LIE WITH STATISTICS
Population a group which you wish to talk about in the entirety of that group
Sample smaller subgroup within the larger group
Statics - Gather a sample and try and say something about the population at large
Biased Sampling
- easiest way to cheat the system
- know what you want to say and go and find the group to demonstrate it
- claim that the group is representative of the entire population
- types of bias
o area bias
o self selection bias
o leading question bias
o social desirability bias
Area Bias
- claiming that your finding from rural north Queensland apply to urban individuals in
Hobart
- The area of your sample needs to be representative of the study population
- When reading news stories or scientific articles, make sure you verify that there is no
bias in the study. Will these results apply to everyone or everything that the authors
are claiming they can generalise to?
Self Selection Bias
- The persons decision to participate may be related to other factors which affect the
study, making the sample non-representative sample.
- Persons decision to participate relates directly to their interest of the study which
effects the study where generalisations are not represented of the population at
large
Leading Questions
- Do’t you think nurses should be paid more?
- Should everyone try and save water?
- When did you stop beating your dog?
- Tone of the question determines the type of answer you are likely to get
- Social desirability comes into play
Basic Statistics measures of central tendency
- The mean: basically the average of the data most frequently used measure of the
central tendency
o To calculate: mean = sum of all scores / number of scores
o Changing the value of any score will change the value of the mean
o The mean is sensitive and unique
- The mode: knowing what is the most frequent score was / may be of interest. Mode
is the most frequent score.
o Relatively insensitive to changes in the data set
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Document Summary

Population a group which you wish to talk about in the entirety of that group. Sample smaller subgroup within the larger group. Statics - gather a sample and try and say something about the population at large. Area bias claiming that your finding from rural north queensland apply to urban individuals in. The area of your sample needs to be representative of the study population. When reading news stories or scientific articles, make sure you verify that there is no bias in the study. The persons decision to participate may be related to other factors which affect the study, making the sample non-representative sample. Persons decision to participate relates directly to their interest of the study which effects the study where generalisations are not represented of the population at large. Tone of the question determines the type of answer you are likely to get. The mode: knowing what is the most frequent score was / may be of interest.

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