AMB220 Lecture Notes - Lecture 5: Advertising Standards Bureau (Australia), False Advertising
4 May 2018
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Course
Professor
AMB220- Lecture- Week 5
-Marketing communication is intimately connected with the social and cultural environment
-Advertising is very prevalent and occupies an increasing amount of public space.
-Advertisers operate in a complex environment of government rules and regulations
-Many parties are concerned
Ethics are moral principles and values that govern the actions and decisions of an individual or
group.
Laws are formal, codified rules that are recognised as binding in a community.
Fair Trading Act, 1986
Competition and Consumer Act 2010
self-regulation
the pratcice by the advertising industry of regulating and controlling advertising to avoid
interference by outside agencies such as the government. Self-regulation forms the basis of the
advertising regulations system in both Australia and NZ.
Advertising Standards Bureau
Australian Advertising Standards Council
hears complaints from competitors on issues such as
-truth
Misleading and Deceptive Advertising
-false advertising is simply saying or implying something that is untrue
-such adverts may be deemed false representation or deceptive advertising
-advertisers must be careful
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