MARK205 Lecture Notes - Lecture 3: Longitudinal Study
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Research design and secondary data sources: ch 4 & 5. Common objectives of research design: to gain background information and to develop hypotheses, to measure the state of a variable of interest, to test hypotheses that specify the relationships between two or more variables. In many cases research is an iterative process. It is usually conducted when the researcher does not know much about the problems: gain background information, define terms, clarify problems and hypothesis, establish research priorities. Secondary data analysis: the process of searching for interpreting existing information relevant to the research topic: experience surveys: refers to gathering information from those knowledgeable on the issues relevant to the research problem. What should we ask lead users (or any users): ask for outcomes, do(cid:374)"t ask (cid:449)hat product i(cid:373)pro(cid:448)e(cid:373)e(cid:374)ts they (cid:449)a(cid:374)t, be informed by customers. Exploratory research methods: case analysis: a review of available information about a former situation(s) that has some similarities to the current research problem.
