MKT 500 Study Guide - Midterm Guide: Vending Machine, Sept, Sauerbraten

• School: Ryerson University
• Department: Marketing
• Course: MKT 500
• Professor: Julie Kellershohn

Document Summary

** different types of designs: exploratory, descriptive and casual* After becoming familiar with the problem and research objectives they select a research design. Good research design is the first rule of good research . Research design is classified into three traditional categories | exploratory | The choice of the most appropriate design depends largely on the objectives: to gain background information and to develop hypotheses, to measure the state of a variable of interest ex. Level of brand loyalty: to test hypotheses that specify the relationships between 2 or more variables ex. Level of advertising and brand loyalty, what are two variables and how do they interact. In many cases, research is an iterative process do many rounds of each research and sometimes need to go back and forth to determine everything. Exploratory research to gain background information and to develop hypothesis: standing in a project and don"t know where to start researcher does not know much about the problems.