24210 Lecture Notes - Lecture 6: Fast-Moving Consumer Goods, Australia Day, Brand Equity
Document Summary
Charities and community organisations e. g. clean up australia day) Product: a good, service or idea offered to the market for exchange. Idea: concept, issue or philosophy (often products of political parties, Total product concept: describes each layer in order to analyse how the product creates value for the customer. Potential (future benefits currently being developed of prototyped) Product line: items related by characteristics such as end use, target market, technology or raw materials. Product mix: set of all products that bs makes available to all customers. Shopping (moderate to high engagement in decision making) Inexpensive, frequent purchases available from a range of retailers. Unsought (purchased to solve a sudden, unexpected need must buy) market and it(cid:495)s sales and profitability) product adoption process. Product life cycle (each stage reflects the products current place in the. Introduction (must recoup the r&d costs incurred in npd) Growth (product sales peak and start to fall)
