ECON 247 Lecture Notes - Lecture 2: Apollo 11 Goodwill Messages, Proper Frame
Document Summary
The goal is quantity, not quality: require every participant to contribute ideas, accept ideas of others, or improve on ideas, encourage wild, outside-the-box thinking. Allow no one to criticize or evaluate ideas: write ideas on flip charts or on sheets of paper hung around the room, organize and classify the ideas, retaining the best. A cluster diagram is a drawing of all the ideas that pop into a writer"s mind about a topic. This technique is useful in generating ideas for a long, complex writing task on which the writer is having trouble getting started: describe an alphanumeric outline. The major categories in an outline become the major headings in a report: distinguish between the direct and indirect patterns of organization for typical business messages. The direct pattern starts with the main idea, followed by details, explanation, and evidence. The indirect pattern starts with details and explanation and ends with the main idea.
