ECON 247 Lecture Notes - Lecture 5: Item Number

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31 Jul 2018
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In phase 1, you should determine your purpose, anticipate the reaction of your audience to this message, and visualize the audience: describe the three-part structure of a routine business letter. Frontloading refers to stating immediately why you are writing. Business letters should begin with the main idea or purpose instead of an explanation. Most writers review the background of a problem, discuss the reasons for the action, and then request an action. Briefly describe five ways to develop goodwill in a letter. Goodwill is a positive feeling the reader has toward an individual or an organization. To achieve it, do the following: present a message from the receiver"s perspective. Be sensitive to avoid words that might suggest gender, racial, age, or disability bias. Frame your ideas positively because they will sound more pleasing and because they give more information than negative constructions.

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