CHYS 2P51 Lecture : CHYS 2F50 - Feb 15th .docx
11 Apr 2013
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Document Summary
Location, around the world, time, formal places vs. informal: how it is used, who it is used by, recipient. What is culture: cultural differences, cultural programs, live yoghurt cultures, cultivate, agricultural practices, viticulture. The way that we give and receive information. The way we dress, cars we drive, music we like. Assumption that research will report a variety of perspectives: via 3 or more different methods. Each method brings something to the table: enhances strength of researcher interpretation, more accurate story, more valid. What are focus groups? groups were laid down. Manageable size: 5 7 participants, generally semi-structured questions. Intent to learn about motivations, decisions, priorities, opinions. Often in a place they already are: prisoners in prison, battered woman in shelter. Four key characteristics: actively involve people, a commonality of experience, provide in depth qualitative data, discussion is focused. Focus groups typically involve 5 10 people. Large enough to provide group interaction and diversity.
