COMM 2P65 Lecture 1: week 1

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P65
• Professor: Jacqueline Botterill

Document Summary

Why should we understand organizations? life changes depends on organizations organizations socialize, constrain, and empower people. Cultural focus: relations among people in-depth understand of the patterns of norms, meaning and practices that link together culture is often implicit, tacit, unspoken, implied. Culture: dif cult to measure and see but exceptionally powerful. Cultural focus: the common, taken for granted forms of communication and action that make interaction possible. Cultural expectation: visible in moments of tension, misunderstanding, anger, frustration. Expectations: think about a situation when someone does less work than everyone else. Special case of creative industries: creative industries have particular need to move beyond expectations and routine problem solving in creative industries strive to innovate which calls for adeptness in wokring with others. The most in-demand soft skills: creativity persuasion collaboration adaptability time management. Cultural approach is holistic: most organizational approaches take a management perspective or focus on ef ciencies and productivity.