CPCF 1F25 Lecture Notes - Lecture 1: Totalitarianism, Prosumer, Participatory Culture

• School: Brock University
• Department: Communication, Popular Culture and Film
• Course: CPCF 1F25
• Professor: Justin Sully

Document Summary

Communication= the act of making a message common to one or more people: shannon weaver model, a form of social action. Doesn(cid:495)t consider variance between signification and meaning of a message. Social variables (language, culture, individual traits) influence the way (denotation vs. connotation, etc. ) communication takes place: social model of communication. Emphasizes social and media-related variables in communication. Accounts for variance in signification and meaning of a message. Sees communication as both structured by and contingent. Incorporates error and (cid:498)noise(cid:499) as a inherent aspect of communication. Used to be negatively associated with propaganda and totalitarian ideologies. Mass communication: used homogeneous and unsophisticated concept of mass audience. Research and technological change prove this is wrong. Mass communication= the transmission and transformation of information on a large scale: 1. The decentralized production and wide accessibility of information. The interactive exchange of information to a number of recipients. Mass media can involve multiple types of media: ex: youtube video.