MGMT 1P93 Lecture Notes - Lecture 17: Paris Hilton, Social Class, Product Placement
16 Jan 2019
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Document Summary
Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, ad exchanging offerings that have value for customers. Ultimate benefit they seek from marketing is long-term profitability. Utility: ability of goods and services to satisfy consumer wants . Form utility: the power of a good or a service to satisfy customer wants by converting inputs into a finished form. Time utility: the power of a good or a service to satisfy customer wants by providing goods and services at a convenient time for customers. Place utility: the power of a good or a service to satisfy customer wants by providing goods and services at a convenient place for customers. Ownership utility: the power of a good or a service to satisfy customer wants by smoothly transferring ownership of goods and services from seller to buyer. N4p use marketing often to achieve their objectives. Government of canada spent . 2 million on advertising from 13-14.
