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MKTG 2P91 Lecture 4: mktg291-ch4

Canada

Introduction to Marketing

Marketing

Paulo Palombo, Ph.D

Brock University

Introduction to Financial Accounting

Principles of Microeconomics

Principles of Macroeconomics

Entrepreneurship

Principles of Business

Practical Statistics

Chemistry in Everyday life

<div> </div>
<div style="text-align: justify;">Logistics is most closely related to which element of the marketing mix?</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">a) Product</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">b) Place</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">c) Promotion</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">d) Production</div>

<div style="text-align: justify;">A firm's macro-environment includes all of the following EXCEPT</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">a) competition</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">b) culture</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">c) demographics</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">d) economics</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">e) political/legal issues.</div>

<p style="text-align: justify;">The creation of a unique advantage over competitors is referred to as:</p>
<p style="text-align: justify;">a)response.</p>
<p style="text-align: justify;">b)innovation.</p>
<p style="text-align: justify;">c)competitive advantage.</p>
<p style="text-align: justify;">d)experiential differentiation.</p>

MKTG 2P91 Lecture 4: mktg291-ch4

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