MKTG 2P91 Lecture Notes - Lecture 5: Longrun, Socially Responsible Investing, Marketing Ethics
Document Summary
Ethical issues in marketing: marketing ethics marketers" standards of conduct and moral values, many companies create ethics programs to train employees to act ethically. Johnson and johnson is considered one of the first companies in the world to develop an ethical code: employees" personal values sometimes conflict with employers" ethical standards. Ethics in product strategy: product quality, planned obsolescence, brand similarity, and packaging raise ethical issues. Ethical issues for non-profits - ethical issues for social marketers. Marketing"s responsibilities: corporate responsibility covers the entire framework of society, marketers must consider, the global effects of their decisions, the long-term effects of their decisions, the well-being of future generations, entire communities can benefit through socially responsible investing. Marketing and ecology: ecology relationship between organisms and their natural environments, environmental issues influence all areas of marketing decision making, green marketing production, promotion, and reclamation of environmentally sensitive products.
