KINE 2P41 Lecture Notes - Lecture 8: Health Promotion, Takers, Revamp

25 views5 pages

For unlimited access to Class Notes, a Class+ subscription is required.

PEKN 2P41
Nov 14th
Using health theories in health promotion
Using Theories in health promotion
 Rogers’s diffusion theory
How do we engage people in technology of health care?
Full body scans: high tech or myth
 Precede/Proceed Model
Jamie Oliver
Cutting edge research on weight loss
 Fat grade vs. the SMART model
Reading: Owen (2006)
 Evidence based approach to dissemination and diffusion of physical activity
interventions
Using ‘rogers diffusion of innovation model’
Look at ‘pathways to diffusion’ (Questions on final)
Rogers’s diffusion theory
Reading: Owen (2006)
 Community theory of behaviour
 How and why do technologies ‘diffuse’ through a population?
When people become consumers of a innovation, they are adopters
5 Levels of diffusion
 Innovators
Risk takers, independent- always want to be first
 Early adopters
Do not want to be first, but very interested
Respected by others, opinion leaders
 Early majority
Need some external motivation to get involved (discount prices, ease of
use)
 Late majority
Skeptical, must see how everyone is doing
Usually, only change when pressured by ‘norms’ (ex. mom buys a
computer to email you while you are at university cause it doesn’t have
long distance)
 Laggards
Last to get involved
May not even bother
If a game is 5$ then they would consider getting it
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-2 of the document.
Unlock all 5 pages and 3 million more documents.

Already have an account? Log in
Early adapters in medicine
 You might think being first to a new technology in medicine is a good idea
But, is just like any other type of technology
In time, many medical technologies do not deliver as promised
Popularity vs. utility
 400 centuries in US
 ‘Prevention’ marketing
 15 million whole body scans done each year
 Targeted towards mid-high income: approx.. $800 US
US FDA
 ‘The FDA of no scientific evidence demonstrating that whole-body scanning of
individuals without symptoms provides more benefit than harm to people being
screened’
For people that know their healthy
Australia and New Zealand
 Royal college of radiologists, Health and safety advisory council etc. etc.
‘Having CT scanning as a screen when you are well is unnecessary, and
even potentially dangerous’
Canada
 Canadian association of radiologists, Canadian medical association etc. etc.
‘Operations of these clinics are entrepreneurs, not physicians’
 In Canada, Canada diagnostics center
Must be over 40 yrs old
Heart, lung, colon, bone: $800-1200
Problems with CT scan
 High incidence of ‘false positives’
Says something is wrong, but there really isn’t anything wrong
 False positives= 90%
90% of things ‘detected’ are not there after further testing
ocyst, node, scar tissue vs. CANCER
Who really pays?
 Scans are paid for privately
 BUT- interpretations are done by public health system
 BUT- all false positives are investigated by public health system
Other big problem
 Scans have very high incidence of false negatives
Tell you that you are fine, when in fact you are actually sick
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-2 of the document.
Unlock all 5 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class