KINE 2P41 Lecture Notes - Lecture 9: Health Promotion, Coronary Artery Disease, Social Marketing

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Reading: nichols & swinburn 2010: priority groups for obesity prevention. Looks at the evidence and tries to provide a framework to help us read the evidence, and then create a policy. In previous lectures, we have assumed the evidence is all powerful, and/or ethics will guide us. Developed a table (p735) to guide the prioritization for obesity interventions. Evidence that opposes priority vs. evidence that supports priorities. Are there proven differences between obese groups: prevalence and trends of overnight and obesity, behavior risk and protected factors, environments and opportunities for interventions, effectiveness of interventions. Reading: maclean et al (2009) obesity and stugma. Stigma is a balance form of social control that relies upon primitive and destructive emotions. Emotional issue including depression, coronary heart disease, hypertension. 1014 adults looked at 10 different health messages from us, uk, austalia look at p778-781 to see what people had to say about stigmatizing messages.

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