PSYC 3P31 Lecture Notes - Lecture 3: Theory Of Reasoned Action, Cost, Arrive Alive

• School: Brock University
• Department: Psychology
• Course: PSYC 3P31
• Professor: Carolyn Hafer

Document Summary

Huge role in health research; promotion of healthy behaviour. Major health problems in na = acute infectious diseases. While those health issues have diminished the preventable diseases and deaths have increased. The role of behaviour in these diseases are pretty obvious (ie. smoking and getting cancer; drunk driving etc). Or risk factors very closely related to behaviour (blood pressure) The behaviour of smoking gives you 12% less healthy years (ie poor health or dying earlier) All of these together amounts to 50% healthy life lost. Cost of chronic disease in canada (2004) Both the direct (hospital care, drug prescriptions) and the indirect costs (loss of productivity. Attempts to in uence or persuade through the threat of impending danger or harm . Some examples of fear appeals in the health areas include: Alberta"s crotches kill campaign (texting and driving) Change attitudes/behaviours only when motivated to protect ourselves from harm. Protection motivations maximized when 4 of these are used together;