SPMA 1P91 Lecture Notes - Lecture 19: Spectator Sport, Westjet

• School: Brock University
• Department: Sport Management
• Course: SPMA 1P91
• Professor: Nicholas Burton

Document Summary

Understanding the individual as a sport consumer: ultimately, marketers want to get consumers to use (purchase?) their products, doing so means understanding how consumers think, feel, and behave. The decision process: you"(cid:448)e de(cid:272)ided to (cid:271)u(cid:455) ti(cid:272)kets to the ja(cid:455)s" ho(cid:373)e ope(cid:374)er, the de(cid:272)isio(cid:374) pro(cid:272)ess leadi(cid:374)g to the pur(cid:272)hase i(cid:374)(cid:448)ol(cid:448)ed , need recognition. Information search evaluate alternatives: did(cid:374)"t happe(cid:374) i(cid:374) a (cid:448)a(cid:272)uu(cid:373). It (cid:449)as (cid:373)oderated (cid:271)(cid:455) the de(cid:272)isio(cid:374) (cid:373)aki(cid:374)g process (page 332. Go out with friends, celebrate end of school year: perceptions e(cid:454). (cid:862)true(cid:863) ja(cid:455)s fa(cid:374)s go to ga(cid:373)es i(cid:374) april a(cid:374)d ma(cid:455) too, (cid:374)ot just august a(cid:374)d epte(cid:373)(cid:271)er , attitudes ex. Spectator sport is a healthy, positive way to bond with friends and family: experiences e(cid:454). You"(cid:448)e (cid:374)e(cid:448)er stood i(cid:374) the westjet flight de(cid:272)k (cid:271)efore and want to experience the atmosphere. As a sport management student with alumni working for the jays, and internship/career opportunities with the blue jays possi(cid:271)le, (cid:455)ou"re (cid:862)i(cid:374)(cid:448)ol(cid:448)ed(cid:863) (cid:449)ith the tea(cid:373)